Business & Design Research

An in-depth understanding of the end user and their desired user experience is key to successful design. We use a variety of research methods, including ethnography, to uncover valuable insights.

Product and Brand Strategy

A good strategic plan is the foundation of a successful design process. Our strategists combine customer data, research insights, and business goals into a clear strategic direction that aligns the client’s needs and end users’ desires.

Brand Design

"We understand the importance of brand DNA, and how branding relates to your products and services. Whether you are an established brand, or in the process of building a new brand."   This brand design is a collaborative effort to understand and explain to the world not only who you are but what you want to be.

Product Design

First impressions matter.  Along with functionality, ease of use, effectiveness and efficiency, the visual appeal of the product and product is a main factor in the fraction of a second that first impression takes place.  This also applies to the product name and logo.  Creating the product design package (product / name / logo) is vital in creating the opportunities for growth

DEVELOPMENT

After careful analysis the foundation of the strategy has been set in place.  As we design the strategy is evaluated and refined.  Development of the business, product, or service can take many forms based on the specific nature of the business.  We can identify and facilitate meetings with potential manufacturers and potential end users of strategic partners with end users.  

Business Development

After identifying potential markets, companies and user groups we assess what methods of marketing and communications would help your business development in the most effective and efficient manner. We can facilitate meetings, provide online presentations, and design presentations and websites targeted for specific end users.  

• Existing company name existed and sustainable technology patents were approved.
• Preliminary prototypes were constructed and in secondary refinement stages of design.

Strategy to simultaneously move forward with design branding, prototyping, manufacturing & business development to end users while submitting for grant funding.

Analysis of existing technology product name was not only complex and difficult for the end user to understand and remember it was also difficult for REConomics CEO to easily utilize in presentations.

• Redesign company logo
• Rename and design logo for individual products
• Trademark products names and logos
• Design company website
• Design company marketing and presentations

Engage potential strategic partners with manufacturing capabilities

• Evaluate comments for economy
• Evaluate comments for efficiency
• Establish manufacturing estimated costs
• Establish manufacturing lead times
• Establishing manufacturing capabilities and limitations

 Engage Federal, State & local grant funding entities

 Facilitate end user engagement

• Companies in need of technologies
• Countries in need of technologies

c)    Facilitate engagement with strategic partners with end user clients

• Military contractors
• non-profits assisting countries in need of technologies
• Evaluate potential end user comments and suggestions

Facilitate and engage end users for testing facilities of latest product design on for demonstration and monitoring use.